It must be nice to not have to advertise, but I didn't realize that Fritos had not had a brand commercial come out in 20 years. It's so cool though that they decided to use Thomas Rhett. The ad follows Rhett and a buddy while they ponder some of life's toughest choices including, of course, what their favorite flavor of Fritos are. It's cute.
For the record I think the chili cheese ones could use some improvement.